// Build Logs
Notes from the lab.
What we are building, what we are learning, and where the industry is moving.
Apr 28, 20266 min
Shipping Route My Reviews v1 in six weeks
How we took a one-line idea ("intercept bad reviews before they go public") from sketch to paying customers in 42 days.
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Apr 2, 20267 min
GEO vs SEO: optimizing for AI search engines in 2026
Generative Engine Optimization is not a rebrand of SEO. Here is what actually moves the needle inside ChatGPT, Perplexity, and Google AI Overviews.
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Mar 12, 20265 min
Why we built MaintIQ in-house
Every facilities client wanted the same thing: kill the paper logs. So we stopped quoting custom builds and shipped a product.
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