Apr 28, 20266 min · GP Web Labs
Shipping Route My Reviews v1 in six weeks
How we took a one-line idea ("intercept bad reviews before they go public") from sketch to paying customers in 42 days.
Route My Reviews started as a Slack message from a restaurant owner: "Can you build me something that texts my customers for a Google review, but only sends the unhappy ones to me?" Six weeks later it was live.
The 42-day timeline
- Week 1: paper sketches, pricing model, Twilio account.
- Weeks 2-3: SMS flow, sentiment branch, Google Business Profile deep links.
- Week 4: industry templates (restaurants, salons, auto shops, dentists).
- Week 5: dashboard, billing, onboarding.
- Week 6: three paying pilots, then public launch.
What we cut
No mobile app, no fancy analytics, no AI reply suggestions. Just the one thing the customer actually asked for, done well. The boring features came in v1.1.
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